Wie der Spiegel berichtet, soll der Ex-Radprofi Lance Armstrong einen Preis dafür bekommen, weil er den „größtmöglichen Nachrichtenwert“ geschaffen hat. Für mich überraschend war, dass dieser Begriff Eingang in die Berichterstattung gefunden hat, ist „Nachrichtenwert“ doch eher ein Theorie-Begriff.
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Hey there where ya goin‘, not exactly knowin‘, who says you have to call just one place home. He’s goin‘ everywhere, B.J. McKay and his best friend Bear. He just keeps on movin‘, ladies keep improvin‘, every day is better than the last.
Die Kampagne ist ein wesentlicher Bestandteil guter PR. Sie stellt dar, wann und auf welchen Kanälen die Zielgruppen angesprochen werden sollen.
80 days around the world, we’ll find a pot of gold just sitting where the rainbow’s ending. Time – we’ll fight against the time, and we’ll fly on the white wings of the wind.
There’s a voice that keeps on calling me. Down the road, that’s where I’ll always be. Every stop I make, I make a new friend. Can’t stay for long, just turn around and I’m gone again. Maybe tomorrow, I’ll want to settle down, Until tomorrow, I’ll just keep moving on.
I never spend much time in school but I taught ladies plenty. It’s true I hire my body out for pay, hey hey. I’ve gotten burned over Cheryl Tiegs, blown up for Raquel Welch.
Just the good ol‘ boys, never meanin‘ no harm. Beats all you’ve ever saw, been in trouble with the law since the day they was born. Straight’nin‘ the curve, flat’nin‘ the hills.